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Real Estate Glossary

Buyer’s Agent - a licensed real estate agent who represents the buyer in a transaction. Also sometimes referred to as the selling agent. Not to be confused with the seller’s agent. 


Listing agent - a licensed real estate agent who represents the seller in a transaction. Also known as the seller’s agent.


REALTOR- All REALTORS are real estate agents, but not all real estate agents are REALTORS*. The primary difference is that a REALTOR is a member of the National Association of REALTORS (as well as the Association in their state) and must abide by a higher code of ethics as described in The Code of Ethics and Standards of Practice. By law, no real estate agent may discriminate against any person on the basis of race, color, religion, sex, handicap, familial status or national origin. Additionally, a REALTOR may not discriminate based on either sexual orientation or gender identity (as of 2014). 

Pre-Qualify: A mortgage broker will ask you for basic financial information to determine what range you should be looking at. Buyer's agents will want you to have that before they work with you. 

Pre-Approval: The pre-approval process digs deeper, and therefore makes you a more qualified buyer. It means the closing process can go more quickly as well. Sometimes a closing is held up because paperwork is not completed. By getting pre-approved that's less likely to happen.

Keller Williams Realty is an American technology and international real estate franchise with headquarters in Austin, Texas. It is the number one franchise in the United States by sales volume, ranking number one in agents, and units sold in 2018.


The core Keller Williams value:

Spiritual life comes first, then family, then work.

(and they mean it!)


  • Win-win or no deal

  • Creativity- ideas before results

  • Communication - seek first to understand

  • Trust starts with honesty


KW Mission:

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving. 

*Note: It's as annoying to have to capitalize REALTOR every time I write it as it is to read it, but I am required to as it is a trade-marked word.

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